Almost every second person in our country drinks beer, but that does not mean that the craft beer advertising should be directed to all of the customers. Craft beer is very unique, and not everyone like it’s taste and not everyone can afford it. The craft beer has a higher quality and therefore a higher price.
Guidelines for determining the niche consumer
- Surely the consumers niche must consist of people over 18 years of age, but it is best to choose peoples who are between 30 and 50 years old.
- If you do advertising on Google Adwords you should target it on keyword phrases such as craft beer, best craft beers, home beer, IBU beer.
- If you do advertising on Facebook Manager try to target it to people who are interested in brewing, like sites of hand-known breweries and sites of craft beers, and also belong to the group of beer lovers.
You should also search forums about craft beers where you can use buzz marketing.